For this CGI campaign for Porsche Middle East and Africa, our goal was to create a warm, festive and slightly surreal visual world around the brand’s iconic cars.
We wanted the campaign to capture the atmosphere of Eid al-Fitr through a sense of celebration, kindness and comfort, while keeping Porsche at the centre of every scene. Flowing Arabic calligraphy, vibrant colours and stylised environments were used to create a dreamlike setting that felt festive without becoming overly realistic.
The entire campaign was created in CGI, including detailed Porsche 3D renders and automotive visualization, giving us complete control over the vehicles, environments, lighting and composition. The result is a premium yet approachable automotive CGI campaign that combines Porsche design with the spirit of Eid.