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We developed Melto as a complete FMCG branding and CGI case in collaboration with art director svlrie, combining original brand identity and packaging design with high-end 3D product visualization to create appetising commercial visuals for the concept.
Art Direction
Graphic Design
Artificial Intelligence
3D Graphics
Graphic Design
Artificial Intelligence
3D Graphics
Branding + Art Direction
svlrie
CGI
Lynx and Bear
svlrie
CGI
Lynx and Bear
PARTICIPANTS
Contest design
DESCRIPTION
SCOPE OF WORK
CATEGORY
Product branding presentation
MELTO ICE CREAM/
behind the project
Melto is a conceptual ice cream brand developed in collaboration with art director svlrie, who created the original idea, branding and packaging design. Our role was to bring the packaging to life through high-quality 3D CGI and product visualization.
As a studio specialising in CGI production, we focused on creating appetising and visually engaging renders that showcased the packaging, materials, colours and overall identity of the brand. The goal was to make the ice cream packaging feel tangible, desirable and ready for a real FMCG campaign.
We created detailed 3D product renders and food-focused visuals designed specifically for FMCG communication, demonstrating how a strong packaging concept can be translated into commercial-quality imagery.
The project received excellent feedback on Designer Briefs, and became a great example of our approach to FMCG product rendering, food CGI and packaging visualization for consumer brands.
As a studio specialising in CGI production, we focused on creating appetising and visually engaging renders that showcased the packaging, materials, colours and overall identity of the brand. The goal was to make the ice cream packaging feel tangible, desirable and ready for a real FMCG campaign.
We created detailed 3D product renders and food-focused visuals designed specifically for FMCG communication, demonstrating how a strong packaging concept can be translated into commercial-quality imagery.
The project received excellent feedback on Designer Briefs, and became a great example of our approach to FMCG product rendering, food CGI and packaging visualization for consumer brands.
Project Background &
Creative Approach
Creative Approach
showcase
