For the LOL Surprise! Music Festival toy line campaign, we joined the production to help bring an energetic, dance-filled commercial to life, working across the creative development, shooting and post-production stages.
Our role started with helping the production team determine the best way to shoot the girls against a green screen, advising on positioning, framing and lighting to ensure clean keying and seamless integration with the environments we would create in post-production.
We also contributed to the creative and art direction, exploring different environment concepts, visual styles, colour palettes and lighting approaches to find the right look and feel for the campaign.
In post-production, we handled the integration of the live-action footage into AI-generated environments, along with the animation of the toy models. Through careful compositing, lighting adjustments and visual refinement, we brought all the elements together into a cohesive, vibrant world.
The result is a fun, high-energy commercial that captures the playful spirit of the LOL Surprise! Music Festival range. It was a particularly enjoyable project for us, combining live-action production, AI-generated visuals, AI animation and compositing to create a colourful visual experience full of movement and personality.