For this spec ad, we created a mixed AI and CGI industrial video for Liebherr, showcasing the power, precision and technology behind its cranes and their role in building modern cities.
The entire concept was developed from scratch by our team. We created the storyboard and visual direction, developed the 3D scenes and renders, composed the music, and handled the color correction and grading of the AI-generated footage.
For the AI generation, we first built the scenes in Cinema 4D and created clay renders to establish the composition, camera movement and overall structure. These 3D renders were then used as the foundation for generating the final visuals, giving us control over the camera, objects and overall look of each shot.
The project combines industrial 3D visualization, CGI, AI video production and creative direction to present Liebherr’s products in a cinematic way. It was created as a spec project to demonstrate how we approach visual storytelling for industrial brands, machinery and technology companies.