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We created spec-ad case study to deconstruct Bournville’s marketing DNA and evaluate how high-end visual execution can amplify its proposition. The project serves as a strategic exploration of brand positioning, utilizing advanced graphic design, 3D and AI integration to visualize the intersection of taste and premium aesthetics
Art Direction
Graphic Design
Artificial Intelligence
3D Graphics
Graphic Design
Artificial Intelligence
3D Graphics
Vsevolod Merzliakov
Klim Chazov
Klim Chazov
DESIGNERS
Spec-ad design
DESCRIPTION
SCOPE OF WORK
CATEGORY
Product overview presentation
Bournville Salted Caramel/
behind the project
For this spec project, we developed a complete product presentation and pitch deck for Cadbury Bournville Salted Caramel, exploring how the brand could bring its new identity to life through creative visuals and product storytelling.
Cadbury Bournville has been moving away from its traditional perception of dark chocolate as something exclusive, sophisticated or overly bitter, introducing a more approachable attitude built around the idea of “Nothing fancy or schmancy.” We analysed the brand and its new visual identity to understand how dark chocolate could become more accessible and appealing to a wider audience across different ages and tastes.
Based on this analysis, we developed a Product Overview presentation around Bournville Salted Caramel, a relatively recent product in the range. The concept explored how the brand could communicate the accessibility of dark chocolate while highlighting more indulgent flavour combinations such as dark chocolate and salted caramel.
The presentation combined presentation design, creative direction, 3D product visualization and CGI. We created AI-generated advertising key visuals alongside fully art-directed 3D product renders, demonstrating how these assets could be used throughout a commercial product presentation and pitch deck.
We also developed a product film designed to make the combination of dark chocolate and salted caramel feel rich, indulgent and highly appetising. Complex chocolate and caramel simulations were created in Houdini and rendered using Cinema 4D and Redshift.
The final result was a complete chocolate brand presentation concept, combining brand analysis, presentation design, AI imagery, 3D product rendering, CGI animation and VFX to show how Cadbury Bournville could communicate its new positioning through a modern visual language.
Cadbury Bournville has been moving away from its traditional perception of dark chocolate as something exclusive, sophisticated or overly bitter, introducing a more approachable attitude built around the idea of “Nothing fancy or schmancy.” We analysed the brand and its new visual identity to understand how dark chocolate could become more accessible and appealing to a wider audience across different ages and tastes.
Based on this analysis, we developed a Product Overview presentation around Bournville Salted Caramel, a relatively recent product in the range. The concept explored how the brand could communicate the accessibility of dark chocolate while highlighting more indulgent flavour combinations such as dark chocolate and salted caramel.
The presentation combined presentation design, creative direction, 3D product visualization and CGI. We created AI-generated advertising key visuals alongside fully art-directed 3D product renders, demonstrating how these assets could be used throughout a commercial product presentation and pitch deck.
We also developed a product film designed to make the combination of dark chocolate and salted caramel feel rich, indulgent and highly appetising. Complex chocolate and caramel simulations were created in Houdini and rendered using Cinema 4D and Redshift.
The final result was a complete chocolate brand presentation concept, combining brand analysis, presentation design, AI imagery, 3D product rendering, CGI animation and VFX to show how Cadbury Bournville could communicate its new positioning through a modern visual language.
Project Background &
Creative Approach
Creative Approach
video
graphic presentation
