We worked on the launch of a new toy line as part of Burger King’s loyalty programme, helping bring the physical toys into the world of the commercial through 3D CGI and VFX.
Our task was to recreate the toys as accurate 3D assets from reference photographs and seamlessly integrate them into the already-shot live-action footage. We handled the 3D modelling, materials, lighting and animation, making sure the digital toys matched the look and perspective of the original footage.
We also created detailed volumetric clouds to add interesting appearance to the scene, combining the CGI elements with the live-action plates through compositing in After Effects.
The project combined 3D modelling, product visualization, CGI animation, VFX and compositing to turn simple product shots into a playful visual world for Burger King’s toy campaign.